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From the Desk of Kathleen Donaghy
Midnight, December 12, 2007
Happy Holidays, Fellow Marketer:
Glad you could make it here to
Santa Sal's Christmas Giveaway! Hope you have a blast
receiving and downloading all your cool gifts.
Your time is valuable, so I
decided not to waste it by trying to come up with some smooth salescopy,
or psychological persuasion, or even hypnotic hyperbole
just to get you to sign up
to my list.
In fact--no offense intended--the truth is I don't
want you on my list if you're not interested in using
the power of video to retain traffic, build your own
mega-list,
convert more customers, and increase your profits.
Because that's my mission for 2008...
To
help business owners use professional video to market
their products and services more effectively online.
There have been a lot of changes
in just the past two+ years on the internet, and there
will be even more in the year and years ahead. VIDEO is
obviously a HUGE part of those changes.
And yet, so many marketers I
know are doing very little with it online.
Why is that??
Well, I have quite a few
suspicions,
but will only share two with you right now. See if you
can identify with either one of them.
First...
No
interest in being a YouTube Star!
In fact, they don't even want to
be on camera. For some, it's because they're just a bit
shy and self-conscious. But for others, they just aren't
interested. At all. It's not who they are.
Maybe that's you. Maybe your
desire to sit in front of a camera and then have your
mug plastered all over the internet, streaming into
strangers' living rooms around the world, is
non-existent.
Or perhaps the real reason you
aren't using video is because of the second thought I
have on this matter...
There's too much to buy and too much to learn!
Here's what you need to buy if
you want to have any level of quality in your videos: a
camera, microphone, tripod, lights, light stands,
green screen, animated backgrounds, editing programs,
and more.
And then, of course, you need to
learn how to use it all.
Not that I wouldn't encourage
you to buy all that gear and learn how to use it well.
It's great to learn and do new things.
But there's a difference between
wanting to learn, and being forced to
learn. Especially if the desire is not there in the
first place.
And let's face it... if you're
marketing anything online right now, you know the clock
is ticking on the lifespan of your plain text pages.
That's where I come in. Maybe
only temporarily until you have the money and time to
learn to use video yourself. Or possibly permanently, if
your desire to learn video is not there, and you see the
value in what I'm offering.
I could tell you about me right
here, but I don't want to take up too much more of your
time. I'd rather let my work speak for itself.
But I will tell you that I've
been a professional photographer and documentary
filmmaker, and as such, there's a variety of talents and skills
I have acquired,
along with an extensive library of video footage and
royalty free music that I'm wanting to put to work
for you.
How?
Let's start by giving you
one of my graphics that's both an Opt-in form and a
Video Skin. This large Holiday graphic is designed to
load fast. It has to, because it also contains a
professionally produced Holiday VIDEO. And that's my
second gift to you.
What should you do with them?
Get both up on your site as soon
as possible, and see how it impacts your list building
efforts. There's a short window of opportunity, perhaps
two to three weeks, but it will be worth the effort.
Even if you already have video
on your site, there certainly should be a place for a
professionally produced piece like the one you're about
to download.
My hope is that you'll see the
benefits and look to me for some, if not all of your
video needs. I have a few video products that will be
rolling out over the next few months, and I'd love for
you to be one of my customers.
In fact, you're just a few days
away from a product I've been working on for several
weeks now. If you're on my list, you'll be notified
early, AND you'll get an "early bird" price. But you
have to be on my list!
So... if you're interested in
video marketing, and you want a heads up on video
products I'm creating, you'll definitely want to sign up
using your primary email address.
And once you've used my video
and opt-in skin, if the results inspire you to write and
tell me how well they worked for you, I would really be
grateful.
Plus, if you're inclined to send
me a testimonial--text, audio, or video--I would be even
more appreciative, and may use it in a future
salesletter, which will bring more attention to you and
one of your sites.
Okay... now it's time for you to
go grab your Opt-in/VideoSkin AND your Video, and get it
up on your site (or sites) as soon as possible! :-)
Thanks for your time and your
attention.
Hope Your Holidays Are Happy and
Healthy!
P.S. It might be helpful
for me to recap what it is you'll be getting when you
download your gift. My apologies for being in such a
rush to get back to work and make more videos for you.
Here's what's included:
1.)
A professional,
optimized graphic that is specially coded to
work with an autoresponder like
Aweber,
among others. It also has a pre-formatted window for a
video player.
2.)
A
professionally-produced flash video that has
been optimized using one of the best codecs available,
providing your viewers with a picture that is clearer
and more pleasing to view, yet at the same time small in
file size... which means faster loading times and less
bandwidth usage.
The text in the video has also
been approved by a top copywriter... one
who has written for highly successful marketers and
innovators such as
Mark Joyner,
Ewen Chia,
and Sterling
Valentine, among others. It's designed to get
your visitors to take specific action, which will bring
you the results you desire. :-)
Here's where you need to opt-in:
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